ARE UBER AND SELF DRIVING CARS REALLY THE FUTURE?
I have never had a car fetish. I am one of a few men who never cared what kind of car I drove. I grew up at the same time as my Father’s 1936 Chev and his “newer” 1951 Chev found homes in our small garage. My own first car was a 1962 Corvair, one of the most unreliable and dangerous cars ever built. As I said, I wasn’t an auto aficionado! Keeping my record for innocuous car purchases in order, I then bought a brand new 1966 Nash Rambler. How’s that for an elevated taste in quality cars?
As I entered the work force and had a little more money to buy cars, I established a criteria for any new purchase. The car must be relatively inexpensive (cheap), be economical on fuel (cheap), an automatic transmission, and have enough leg room in the driver’s seat to be able to stretch my legs out completely. I wasn’t concerned with size of engine, power, number of doors, colour, tire size, or any of the latest techno gimmicks that were available. A car radio was a big deal to me. Ultimately, I discovered that the Honda Accord was the perfect car for my needs and it met my criteria. I drove Hondas for thirty years until I found my current vehicle, a Toyota Avalon, which I am also very happy with.
Consequently, the news that the Ford Motor Company is now in the process of restructuring and reducing its white collar staff by about 7000 people globally did not interest me, until I read a little more about it. Once a giant of the auto industry, Ford has steadily been declining in terms of sales and profit. The first step was to dispense with 7000 bureaucrats who work in offices and not on the factory floor. I always find it amazing that after companies dispense with thousands of employees it doesn’t seem to noticeably effect the companies operations. General Motors did the same thing a few years ago and I think GM is still in business!
Ford has learned that to stay competitive they must become current with the times. Automobiles that are either electric or hybrid seem to have secured a toe hold in the market that just continues to grow in terms of demand. In addition, the rapid growth in the Uber phone a taxi service has had a huge impact on vehicle sales for everyone. Many people today are choosing the option of just paying for an Uber ride or using GoCars rather than the growing cost of purchasing a car, paying insurance, maintaining it, paying for parking, and buying gasoline.
The latest threat to the auto industry as we know it is the emergence of numerous prototype self-driving cars. Many futurists are predicting driverless societies in many urban locations within twenty years. This notion, which smacks of science fiction, is rapidly being tested by many auto makers and will become a reality sooner than later. Ford is not quite ready for as big a restructuring as this, but they are taking the risky step of no longer making four door sedans in the future! If this momentous decision was made by one of the 7000 soon to be unemployed workers, I think Ford has made a correct downsizing decision.
I’ve come a long way from driving my four door, rear engine Corvair to the world of automobiles today. I can hardly wait to see what is around the corner. (If I am in a self-driving car it will probably see around that corner before I do!)