DO YOU EVER READ WHILE IN THE SHOWER?

DO YOU EVER READ WHILE IN THE SHOWER?

I find some of my most interesting reading materials in the shower. While I am waiting for the water to warm up or cool down, I will often read what is on the labels of some of the bathing products that hang on my shower rack. It is amazing what you can learn.

When I read the backside of my shampoo bottle, I was astounded to learn that the soap contained no paraben, no gluten, no mineral oil and no silicone! You can imagine my delight to learn that I was showering gluten free and with no possibility of any accidental silicone enhancements. I was then thrilled to find the shampoo was pH balanced and made at a Zero Manufacturing Waste to Landfill Site! I didn’t think that my day could get any better. But wait, I was wrong. Just when you think you have found the nirvana of shampoos, you read that the shampoo was made in a plant that matches electricity with renewable wind credits! I could have wet myself, if I hadn’t already been completely soaked.

Having become positively euphoric after reading one label, I immediately reached for a second bottle of shampoo. I was not disappointed. I learned that, “Hair is almost entirely made of protein, which gives hair its strength.” Did you know that? This particular hair product also included active fruit proteins and contained “moisture lock” which locks moisture in with every wash. How about that little gem! As I stood entranced with my newfound knowledge, I finished reading that the shampoo made my hair nearly weightless, softer and shinier and it was made with a vegan formula with no animal derived ingredients or byproducts. I was veritably speechless and struggled to control my excitement.

I knew that if I read any more shampoo labels I was in danger of possible stroke or heart failure. I quickly dried off, and decided to cool down by enjoying a relaxing shave. Upon grabbing my shaving cream I was of course compelled to quickly read the label to add to my expertise on grooming products. 

Since this was a “male-use” product, the intriguing message was much simpler. It read, “X-brand Foamy Lemon Lime. Simple. Honest. Classic. That’s the X-brand foamy shave. The rich lather spreads easily and rinses clean for that Foamy shave men have enjoyed for generations.” What a let down! It contained only plain ordinary language, without any high tech, environmentally friendly messages and special formulas. I think I will stick to reading shampoo labels!

I guess the marketing world doesn’t bother to try to seduce male customers so much, as they know that our primary method of choosing a shampoo or shaving cream is, “How much does it cost?’ They must know that I won’t spend more than three dollars for a bottle or can, no matter how much they write on the label. I am sure you are far more savvy consumers than I, but I sincerely encourage you to read the labels available to you the next time you shower. You will be fascinated!